Impact of 'Search Engine Optimization' on the E-Advertisements

19 Pages Posted: 10 May 2011

See all articles by Sanjeet Singh

Sanjeet Singh

UCRD, Chandigarh University; Chandigarh University

Gagan Deep Sharma

Guru Gobind Singh Indraprastha (GGSIP) University

Er. Pritpal Singh

Baba Banda Singh Bahadur (BBSB) Engineering College

Date Written: May 4, 2011

Abstract

Search Engine Optimization (SEO) considers how search engines work, what people search for, the actual search terms typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and HTML and associated coding to increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a website to increase the number of back links, or inbound links, is another SEO tactic. The initialism "SEO" can refer to "search engine optimizers," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. This research evaluates the impact of SEO on the advertisements of a firm. The sample size for the research is 100 managers from different IT companies of north India. The statistical tools we used for evaluation are Correlation, Regression, Anova, and Chi-Square test.

Keywords: Search Engine Optimization, Marketing, Advertisement, Anova, Chi-square test

Suggested Citation

Singh, Sanjeet and Sharma, Gagan Deep and Singh, Er. Pritpal, Impact of 'Search Engine Optimization' on the E-Advertisements (May 4, 2011). Available at SSRN: https://ssrn.com/abstract=1831120 or http://dx.doi.org/10.2139/ssrn.1831120

Sanjeet Singh (Contact Author)

UCRD, Chandigarh University ( email )

National Highway 95
Chandigarh, 140413
India

Chandigarh University ( email )

Gharuan
Mohali
Mohali, Punjab 140413
India

Gagan Deep Sharma

Guru Gobind Singh Indraprastha (GGSIP) University ( email )

Sector 16 C,
Dwarka
Delhi, Delhi 110078
India

Er. Pritpal Singh

Baba Banda Singh Bahadur (BBSB) Engineering College ( email )

Near Jyoti Saroop Gurudwara
Fatehgarh Sahib, Punjab 140407
India

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