Effect of Drip Marketing on the Advertisement

Abstract

Drip marketing is also a new phase of e-marketing. Drip Marketing is a communication strategy that sends, or "drips," a pre-written set of messages to customers or prospects over time. These messages often take the form of E-mail marketing, although other media can also be used. The advantages of drip marketing include the automation and efficiency, as well as the continued ability for direct response. Intelligent e-commerce sites, for example Dell, have integrated this form of drip campaign with un-purchased shopping carts. The continued messaging should have relevant data for which consumer is looking for, and continue to include direct response actions such as buy now. Present study evaluates the effect of drip marketing on the advertisement. We chosen the sample size of 100 from north Indian consumers and evaluates there responses by using the testing tools i.e. Mean, Median, Standard deviation, Correlation, Regression and Chi square.

Keywords: Drip Marketing, Communication, Direct marketing, Chi square