Effect of Drip Marketing on the Advertisement

19 Pages Posted: 11 May 2011

See all articles by Sanjeet Singh

Sanjeet Singh

UCRD, Chandigarh University; Chandigarh University

Navneet Birdi

BBSB Engineering College

Date Written: May 4, 2011

Abstract

Drip marketing is also a new phase of e-marketing. Drip Marketing is a communication strategy that sends, or "drips," a pre-written set of messages to customers or prospects over time. These messages often take the form of E-mail marketing, although other media can also be used. The advantages of drip marketing include the automation and efficiency, as well as the continued ability for direct response. Intelligent e-commerce sites, for example Dell, have integrated this form of drip campaign with un-purchased shopping carts. The continued messaging should have relevant data for which consumer is looking for, and continue to include direct response actions such as buy now. Present study evaluates the effect of drip marketing on the advertisement. We chosen the sample size of 100 from north Indian consumers and evaluates there responses by using the testing tools i.e. Mean, Median, Standard deviation, Correlation, Regression and Chi square.

Keywords: Drip Marketing, Communication, Direct marketing, Chi square

Suggested Citation

Singh, Sanjeet and Birdi, Navneet, Effect of Drip Marketing on the Advertisement (May 4, 2011). Available at SSRN: https://ssrn.com/abstract=1831165 or http://dx.doi.org/10.2139/ssrn.1831165

Sanjeet Singh (Contact Author)

UCRD, Chandigarh University ( email )

National Highway 95
Chandigarh, 140413
India

Chandigarh University ( email )

Gharuan
Mohali
Mohali, Punjab 140413
India

Navneet Birdi

BBSB Engineering College ( email )

Near Jyoti Saroop Gurudwara
Fatehgarh Sahib, Punjab 140407
India

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