The Internet-Enabled Internationalization Process: A Focus on Stages and Sequences

Journal of e-Business, Vol. 8, Nos. 1 & 2, pp. 45-52, 2008

6 Pages Posted: 6 May 2011

Date Written: 2008

Abstract

The internationalization process literature has traditionally focused on evolutionary paths firms pass through when developing international market service capabilities. The introduction of Internet as a new channel for international market development has altered some of the basic assumptions of these traditional approaches. Although recent studies have contributed with normative and anecdotal findings concerning the influence of Internet on international marketing practices, few explore the actual stages firms go through when developing foreign market service capabilities through the Internet, as well as their sequences. This paper contributes to the Internet-enabled internationalization literature by proposing two developmental paths, representing Internet-based versus Internet-enabled firms. And it does so while refocusing the attention to the process dimension of internationalization. Seven propositions are outlined, and future research avenues are suggested.

Keywords: Internationalization, Internet, e-Business, Website, Functionality, Localization, Service Format

JEL Classification: M3

Suggested Citation

Shneor, Rotem and Flåten, Bjørn-Tore, The Internet-Enabled Internationalization Process: A Focus on Stages and Sequences (2008). Journal of e-Business, Vol. 8, Nos. 1 & 2, pp. 45-52, 2008. Available at SSRN: https://ssrn.com/abstract=1831478

Rotem Shneor (Contact Author)

University of Agder ( email )

Serviceboks 422
N-4604 Kristiansand, VEST AGDER 4604
Norway

Bjørn-Tore Flåten

University of Agder ( email )

Serviceboks 422
N-4604 Kristiansand, VEST AGDER 4604
Norway

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