Proactive Environmental Strategies: An Exploration of the Effects of Cross-Sector Partnerships

21 Pages Posted: 13 May 2011  

David Graham Hyatt

University of Arkansas, Sam M. Walton College of Business; Case Western Reserve University

Nicholas Berente

University of Georgia

Date Written: June 2, 2011

Abstract

This study explores whether firms might improve their performance with respect to the natural environment by collaborating with organizations outside their industry, such as environmental nongovernmental organizations (ENGOs). Such environmental performance may be manifest in two ways. Environmental proactivity indicates an internalized, authentic commitment to protecting the natural environment, whereas environmental legitimacy describes efforts to improve the image or appearance of an organization, in line with stakeholder expectations of environmental performance. The findings indicate that cross-sector partnerships drive environmental proactivity directly, as well as indirectly through environmental legitimacy.

Keywords: cross-sector partnerships, environmental nongovernmental organizations, legitimacy, environmental proactivity, ENGO

Suggested Citation

Hyatt, David Graham and Berente, Nicholas, Proactive Environmental Strategies: An Exploration of the Effects of Cross-Sector Partnerships (June 2, 2011). First International Conference on Engaged Management Scholarship, 2011. Available at SSRN: https://ssrn.com/abstract=1839826 or http://dx.doi.org/10.2139/ssrn.1839826

David Graham Hyatt (Contact Author)

University of Arkansas, Sam M. Walton College of Business ( email )

Fayetteville, AR 72701
United States
479.575.6085 (Phone)

Case Western Reserve University

10900 Euclid Ave.
Cleveland, OH 44106
United States

Nicholas Berente

University of Georgia ( email )

Brooks Hall
Athens, GA 30602-6254
United States

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