Corporate Social Responsibility: A New Wave in Corporate Governance

10 Pages Posted: 15 May 2011

See all articles by Pallavi Mahajan

Pallavi Mahajan

affiliation not provided to SSRN

Date Written: May 13, 2011


There is today a growing perception among enterprises that sustainable business success and shareholders’ value cannot be achieved solely through maximising short-term profits but instead through market-oriented yet responsible behaviour. Corporate social responsibility ("CSR" for short and also called corporate conscience, citizenship, social performance, or sustainable responsible business) is a form of corporate self-regulation integrated into a business model.

Many factors and influences, including globalization, governmental and inter-governmental bodies, and advances in communication technology, consumers and investors, citizens, increased awareness of the limits of the government have led to increasing attention being devoted to CSR. are some of the factors that influence the working of CSR. Critics of CSR as well as proponents debate a number of concerns related to it. These include CSR's relationship to the fundamental purpose and nature of business and questionable motives for engaging in CSR, including concerns about insincerity and hypocrisy.

The triple bottom line is made up of "social, economic and environmental" the "people, planet, profit" phrase was coined for Shell by Sustainability, influenced by 20th century urbanist Patrick Geddes's notion of 'folk, work and place'. There are various supporters of TBL which identify public image, tapping untapped sector and new business opportunities along with fiscal policy growth and correct business sustainability approach.

Several major CSR initiatives have been launched in India since the mid-1990s. Among these is the first voluntary code of corporate governance, “Desirable Corporate Governance: A Code”, established in April 1998. This was an initiative by the Confederation of Indian Industry (CII), India’s largest industry and business association.

CSR is titled to aid an organization's mission as well as a guide to what the company stands for and will uphold to its consumers. Development business ethics is one of the forms of applied ethics that examines ethical principles and moral or ethical problems that can arise in a business environment. ISO 26000 is the recognized international standard for CSR.

Suggested Citation

Mahajan, Pallavi, Corporate Social Responsibility: A New Wave in Corporate Governance (May 13, 2011). Available at SSRN: or

Pallavi Mahajan (Contact Author)

affiliation not provided to SSRN ( email )

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