31 Pages Posted: 17 May 2011
Date Written: May 16, 2011
The case looks into the management aspects of Project Greenhands, an outreach initiative of Isha Foundation, a non-political non-religious organization founded by Sadhguru Jaggi Vasudev to promote well-being of the individual, society and the world. At a superficial level, the case looks into the objectives of Project Greenhands, its evolution, implementation of the project, the challenges it met (resource mobilization, land for plantation etc.), the impact of the project at the individual and societal level and the possible future endeavors. The case tries to explain how it gained much mind space among the population. We find that the project has been rooted in the universal values and rural ethos. At a deeper level, the case sheds light on the people dynamics behind the project and the role of Sadhguru Jaggi Vasudev. We find that Sadhguru’s guidance has been the invisible force of inspiration for the people behind the project. This force made Project Greenhands to achieve Guinness World Record endeavors like planting 852,587 saplings in 6,284 locations across 27 districts in Tamilnadu through three days in the month of October 2006. It is faith and commitment that makes these people believe that they can achieve their objective of planting 114 million trees (11.4 crore) trees by 2016. Through this case, we gain an insight into the way a faith based organization function, when engaged in service to the society. Project Greenhands is an example of how alignment of purpose, people and processes will result in organizational excellence. The case authors believe that the organization has been using an “Appreciative Inquiry” mode while scaling up its project, probably unconsciously. However, the results of practicing such a method have been mixed.
Keywords: Sadhguru, Jaggi Vasudev, Isha Foundation, Project Greenhands, Ecology, Environment, Tree, Afforestation, Guinness Record
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