Exploring Value Creation from Corporate-Foresight Activities

Abstract

This paper looks at value creation from corporate futures research. Through a literature review, potential value creation is identified. This serves as guidance for an empirical investigation in which value creation is observed and linked to methods and practices. Using data from 20 case studies, three examples of value creation are discussed in detail. In addition, cross-case analysis allowed me to identify four success criteria for corporate foresight activities: (1) foresighters committed to creating value, (2) participation of internal stakeholders, (3) analysis that follows a systemic logic, and (4) methods and processes that are tailored to companies’ needs. The paper concludes with the recommendation to take a dynamic-capabilities perspective on future research into corporate foresight.

Keywords: corporate foresight, value creation, dynamic capabilities, futures research, impact, case studies

JEL Classification: E17, M1, M19