What Business Leaders Should Know: Investing in CSR to Enhance Customer Value
Director Notes Series, The Conference Board Governance Center, Vol. 3, No. 3, February 2011
10 Pages Posted: 17 May 2011
Date Written: February 14, 2011
Corporate social responsibility (CSR) activities have the potential to create several distinct forms of value for customers. It is the customer perception of this value that mediates the relationship between CSR activities and subsequent financial performance. By categorizing major CSR activities and the different types of value each can create, this report offers a number of practical recommendations to business leaders embarking in CSR programs for their companies.
Keywords: corporate social responsibility, CSR, customer value, investments, philanthropy
JEL Classification: G34, M14
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