What Business Leaders Should Know: Investing in CSR to Enhance Customer Value

Director Notes Series, The Conference Board Governance Center, Vol. 3, No. 3, February 2011

10 Pages Posted: 17 May 2011

See all articles by John Peloza

John Peloza

Simon Fraser University (SFU)

Jingzhi Shang

affiliation not provided to SSRN

Date Written: February 14, 2011

Abstract

Corporate social responsibility (CSR) activities have the potential to create several distinct forms of value for customers. It is the customer perception of this value that mediates the relationship between CSR activities and subsequent financial performance. By categorizing major CSR activities and the different types of value each can create, this report offers a number of practical recommendations to business leaders embarking in CSR programs for their companies.

Keywords: corporate social responsibility, CSR, customer value, investments, philanthropy

JEL Classification: G34, M14

Suggested Citation

Peloza, John and Shang, Jingzhi, What Business Leaders Should Know: Investing in CSR to Enhance Customer Value (February 14, 2011). Director Notes Series, The Conference Board Governance Center, Vol. 3, No. 3, February 2011. Available at SSRN: https://ssrn.com/abstract=1843308

John Peloza (Contact Author)

Simon Fraser University (SFU) ( email )

8888 University Drive
Burnaby, British Columbia V5A 1S6
Canada

Jingzhi Shang

affiliation not provided to SSRN ( email )

Here is the Coronavirus
related research on SSRN

Paper statistics

Downloads
557
Abstract Views
1,877
rank
51,196
PlumX Metrics