Individual Giving to Support Cultural Heritage

International Journal of Arts Management, Vol. 13, No. 3, 2011

30 Pages Posted: 24 May 2011

See all articles by Enrico Bertacchini

Enrico Bertacchini

University of Turin - Department of Economics

Walter Santagata

University of Turin - Department of Economics

Giovanni Signorello

Department of Agriculture, Food and Environment

Date Written: May 17, 2011

Abstract

The aim of this paper is to analyze patterns of private individual giving to cultural heritage institutions in Italy. Based on the emerging economic literature on prosocial behavior, we carried out a survey to assess individuals’ willingness to donate to museums and heritage organizations according to different conditions and set of incentives. Our findings reveal that the intrinsic motivations and accountability of the recipient institutions may be more effective drivers of charitable giving than the usually proposed fiscal incentives. The results provide avenues for future empirical research and policy suggestions for fundraising by cultural institutions.

Keywords: Charitable giving, cultural heritage, prosocial behavior

JEL Classification: D11, D12, H4, Z1

Suggested Citation

Bertacchini, Enrico and Santagata, Walter and Signorello, Giovanni, Individual Giving to Support Cultural Heritage (May 17, 2011). International Journal of Arts Management, Vol. 13, No. 3, 2011, Available at SSRN: https://ssrn.com/abstract=1844292

Enrico Bertacchini (Contact Author)

University of Turin - Department of Economics ( email )

Via Po 53
Torino, Turin - Piedmont 10100
Italy

Walter Santagata

University of Turin - Department of Economics ( email )

Via Po, 53
Torino, 10124
Italy
+39+011+6702752 (Phone)
+39+011+6702762 (Fax)

Giovanni Signorello

Department of Agriculture, Food and Environment ( email )

Via Santa Sofia, 100
95123 Catania, 95123
Italy
+39 095 7580320 (Phone)
+39 095 7580345 (Fax)

HOME PAGE: http://www.di3a.unict.it/docenti/giovanni.signorello

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