Effect of the TV Advertisement on Brand
10 Pages Posted: 18 May 2011
Date Written: May 17, 2011
TV advertisements usually play a role in either introducing a product reinforcing the familiarity to the product and also convincing to purchase the product. This research will try to find out the effect of the T.V advertisement on the mind of the consumer. It will also concentrate on the perception of the consumer about the brands who use the T.V for the advertisement of their brands and compare it with the other advertisement methods. The sample size of 100 has been taken from the North India ((Ludhiana, Chandigarh, Patiala & Ambala). The tools used for the evaluation purpose are Descriptive Statistics, Correlation analysis, Regression analysis and Chi square test.
Keywords: Advertisement, Purchase, Product, Brand, Descriptive Statistics, Correlation analysis, Regression analysis and Chi square test
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