Effect of the TV Advertisement on Brand

10 Pages Posted: 18 May 2011

See all articles by Sanjeet Singh

Sanjeet Singh

UCRD, Chandigarh University; Chandigarh University

Gagan Deep Sharma

Guru Gobind Singh Indraprastha (GGSIP) University

Gurpreet Singh

affiliation not provided to SSRN

Date Written: May 17, 2011

Abstract

TV advertisements usually play a role in either introducing a product reinforcing the familiarity to the product and also convincing to purchase the product. This research will try to find out the effect of the T.V advertisement on the mind of the consumer. It will also concentrate on the perception of the consumer about the brands who use the T.V for the advertisement of their brands and compare it with the other advertisement methods. The sample size of 100 has been taken from the North India ((Ludhiana, Chandigarh, Patiala & Ambala). The tools used for the evaluation purpose are Descriptive Statistics, Correlation analysis, Regression analysis and Chi square test.

Keywords: Advertisement, Purchase, Product, Brand, Descriptive Statistics, Correlation analysis, Regression analysis and Chi square test

Suggested Citation

Singh, Sanjeet and Sharma, Gagan Deep and Singh, Gurpreet, Effect of the TV Advertisement on Brand (May 17, 2011). Available at SSRN: https://ssrn.com/abstract=1844543 or http://dx.doi.org/10.2139/ssrn.1844543

Sanjeet Singh (Contact Author)

UCRD, Chandigarh University ( email )

National Highway 95
Chandigarh, 140413
India

Chandigarh University ( email )

Gharuan
Mohali
Mohali, Punjab 140413
India

Gagan Deep Sharma

Guru Gobind Singh Indraprastha (GGSIP) University ( email )

Sector 16 C,
Dwarka
Delhi, Delhi 110078
India

Gurpreet Singh

affiliation not provided to SSRN ( email )

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