Consumer Perception Regarding the Cellular Services - A Case of Indian Cellular Companies
20 Pages Posted: 18 May 2011
Date Written: May 17, 2011
In India cellular service were made available to the public after liberalization of telecom policy way back in1994. Since then ever operator in the cellular services sector has been vying to after of range of a new services. The present research investigated customer perception towards services provided by the cellular companies and checks the satisfaction level of the customers with the service they are using. The sample size used for this research is 100 and the samples are chosen from north India (Chandigarh, Mohali. Kharar, Sirhind and Gobindgarh) region viz. Airtel, Vodafone, BSNL, Reliance, Spice and others was taken into consideration. The statistical tools i.e., Standard deviation, Z test are used for the purpose of data evaluation.
Keywords: cellular service, Cellular operator, satisfaction, Customer, Z test
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