Consumer Perception Regarding the Cellular Services - A Case of Indian Cellular Companies

20 Pages Posted: 18 May 2011

See all articles by Sanjeet Singh

Sanjeet Singh

UCRD, Chandigarh University; Chandigarh University

Gagan Deep Sharma

Guru Gobind Singh Indraprastha (GGSIP) University

Mandeep Mahendru

Gian Jyoti Institute of Management & Technology

Date Written: May 17, 2011

Abstract

In India cellular service were made available to the public after liberalization of telecom policy way back in1994. Since then ever operator in the cellular services sector has been vying to after of range of a new services. The present research investigated customer perception towards services provided by the cellular companies and checks the satisfaction level of the customers with the service they are using. The sample size used for this research is 100 and the samples are chosen from north India (Chandigarh, Mohali. Kharar, Sirhind and Gobindgarh) region viz. Airtel, Vodafone, BSNL, Reliance, Spice and others was taken into consideration. The statistical tools i.e., Standard deviation, Z test are used for the purpose of data evaluation.

Keywords: cellular service, Cellular operator, satisfaction, Customer, Z test

Suggested Citation

Singh, Sanjeet and Sharma, Gagan Deep and Mahendru, Mandeep, Consumer Perception Regarding the Cellular Services - A Case of Indian Cellular Companies (May 17, 2011). Available at SSRN: https://ssrn.com/abstract=1844709 or http://dx.doi.org/10.2139/ssrn.1844709

Sanjeet Singh (Contact Author)

UCRD, Chandigarh University ( email )

National Highway 95
Punjab
Mohali, IN Punjab 140413
India

Chandigarh University ( email )

Gharuan
Mohali
Mohali, Punjab 140413
India

Gagan Deep Sharma

Guru Gobind Singh Indraprastha (GGSIP) University ( email )

Sector 16 C,
Dwarka
Delhi, Delhi 110078
India

Mandeep Mahendru

Gian Jyoti Institute of Management & Technology ( email )

Phase - II
Mohali, Punjab
India

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