Corporate Social Responsibility or Bussiness Strategy

10 Pages Posted: 21 May 2011

See all articles by Sanjeet Singh

Sanjeet Singh

UCRD, Chandigarh University; Chandigarh University

Gagan Deep Sharma

Guru Gobind Singh Indraprastha (GGSIP) University

Gurpreet Chahal

affiliation not provided to SSRN

Date Written: April 26, 2011

Abstract

CSR provides a number of benefits to society and business. There doesn’t exist any universally accepted definition of CSR so it is interchangeably used with corporate citizenship, corporate responsibility, or social action program. We can list the following factors for the rapid growth of CSR. This research will investigate whether the organizations using Corporate Social Responsibility with the motive of social welfare or with the motive of business strategy of expansion and promotion. The sample size for the study is 100 and it have been selected form the North India (Chandigarh, Ambala, Ludhiana, Mandi Gobindhgarh and Khanna). We interviewed the managers and supervisors working in the different organization and taken their views about the CSR using by other organization. Primary data have been used for the research. The statistical tools, i.e., Descriptive statistics, Regression and Chi square test have been used for the evaluation purpose.

Keywords: Corporate Social Responsibility, social welfare, Business strategy, Chi square test

Suggested Citation

Singh, Sanjeet and Sharma, Gagan Deep and Chahal, Gurpreet, Corporate Social Responsibility or Bussiness Strategy (April 26, 2011). Available at SSRN: https://ssrn.com/abstract=1846187 or http://dx.doi.org/10.2139/ssrn.1846187

Sanjeet Singh (Contact Author)

UCRD, Chandigarh University ( email )

National Highway 95
Punjab
Mohali, IN Punjab 140413
India

Chandigarh University ( email )

Gharuan
Mohali
Mohali, Punjab 140413
India

Gagan Deep Sharma

Guru Gobind Singh Indraprastha (GGSIP) University ( email )

Sector 16 C,
Dwarka
Delhi, Delhi 110078
India

Gurpreet Chahal

affiliation not provided to SSRN ( email )

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