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Firms’ Transition Towards Green Product-Service-System Innovators

R&D Management Conference 2011

15 Pages Posted: 24 May 2011  

Frank Tietze

University of Cambridge

Tim Schiederig

Technical University Hamburg-Harburg (TUHH)

Cornelius Herstatt

Technical University Hamburg-Harburg (TUHH)

Date Written: 2011

Abstract

Within this paper we explore transition paths firms can take to become product service system (PSS) innovators. Applying the dynamic capability approach we study how three firms have developed PSS innovations in the mobility sector (Car2Go by Daimler AG, Connect by Hertz by The Hertz Corporation, Better Place). We explore the different paths the firms have taken originating from different capability sets.

Based on semi-structured qualitative interviews with project managers of successful PSS innovations we propose a framework that incorporates three major transition paths. We derive propositions for necessary capability sets for different firm types, the sequence of necessary capability sets along the innovation process and discuss different types of environmental gains realized through PSS.

Keywords: Innovation Management, Product Service System, Transition Path, Sustainability

Suggested Citation

Tietze, Frank and Schiederig, Tim and Herstatt, Cornelius, Firms’ Transition Towards Green Product-Service-System Innovators (2011). R&D Management Conference 2011. Available at SSRN: https://ssrn.com/abstract=1846915

Frank Tietze (Contact Author)

University of Cambridge ( email )

Institute for Manufacturing (IfM)
17 Charles Babbage Road
Cambridge, CB3 0FS
United Kingdom
00441223338083 (Phone)

HOME PAGE: http://www.ifm.eng.cam.ac.uk/people/ft263/

Tim Schiederig

Technical University Hamburg-Harburg (TUHH) ( email )

Hamburg, D-21071
Germany
+49/(0)40 42878-4429 (Phone)

HOME PAGE: http://www.tu-harburg.de/tim/team/schiederig.html

Cornelius Herstatt

Technical University Hamburg-Harburg (TUHH) ( email )

Hamburg, D-21071
Germany

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