Should Congress Pass Legislation to Regulate Child-Directed Food Advertising?

Food and Drug Policy Forum, Vol. 1, No. 9, 2011

16 Pages Posted: 25 May 2011

See all articles by Roseann B. Termini

Roseann B. Termini

Widener University Delaware Law School

Thomas A. Roberto

Widener University Delaware Law School

Shelby G. Hostetter

Widener University Delaware Law School

Date Written: May 20, 2011

Abstract

In the wake of the Interagency Working Group on Food Marketed to Children's release of proposed principles, the authors examine the issue of advertising as it relates to childhood obesity. Concerned with the current lack of regulation in this area, the authors recommend that manufacturers become more involved in fighting obesity.

-Enforce corporate accountability measures for the implementation of internal policies by food manufacturers that advertise to children.

-Eliminate food advertising as an ordinary business expense for tax purposes, provide incentives for healthy messages and include "commercial-free time zones."

-Utilize the FTC, FDA, CDC and USDA marketing experts' Interagency Working Group Proposal on Food Marketing to Children.

-Encourage alternative solutions to regulation, including adult involvement.

Keywords: obesity, children, marketing, advertising, food

JEL Classification: K32

Suggested Citation

Termini, Roseann B. and Roberto, Thomas A. and Hostetter, Shelby G., Should Congress Pass Legislation to Regulate Child-Directed Food Advertising? (May 20, 2011). Food and Drug Policy Forum, Vol. 1, No. 9, 2011, Available at SSRN: https://ssrn.com/abstract=1848164

Roseann B. Termini (Contact Author)

Widener University Delaware Law School ( email )

4601 Concord Pike
Wilmington, DE 19803-0406
United States

Thomas A. Roberto

Widener University Delaware Law School ( email )

4601 Concord Pike
Wilmington, DE 19803-0406
United States

Shelby G. Hostetter

Widener University Delaware Law School ( email )

4601 Concord Pike
Wilmington, DE 19803-0406
United States

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