Effect of the Advertisement Laws on the Organizations and on the Product

17 Pages Posted: 23 May 2011

See all articles by Sanjeet Singh

Sanjeet Singh

UCRD, Chandigarh University; Chandigarh University

Gagan Deep Sharma

Guru Gobind Singh Indraprastha (GGSIP) University

Pardeep Khaira

affiliation not provided to SSRN

Date Written: March 29, 2011

Abstract

Every company must have to follow the advertising laws to promote its products. The degree of impact of advertising on adults may be problematic but the outcome is devastating for children. Advertisers of children's television used to appeal to the parents earlier but now they appeal directly to children - who do not have the emotional or cognitive tools to evaluate what's being sold to them. Television is no more just a source of entertainment for children. The present research will investigate the effect of the advertisement laws on the organizations and on the product. The sample size of 100 has been chosen from the north Indian cities i.e., Ludhiana, Chandigarh, Kurukshetra and Ambala. Data used for this research is primary data collected through the help of the questionnaire filled from the samples. The statistical tools i.e., Discriptive statistics, Regression, Correlation and Chi square test has been used for the purpose of evaluation.

Keywords: Advertising, Laws, Consumer, Organizations, Correlation, Regression, Chi square test

Suggested Citation

Singh, Sanjeet and Sharma, Gagan Deep and Khaira, Pardeep, Effect of the Advertisement Laws on the Organizations and on the Product (March 29, 2011). Available at SSRN: https://ssrn.com/abstract=1850509 or http://dx.doi.org/10.2139/ssrn.1850509

Sanjeet Singh (Contact Author)

UCRD, Chandigarh University ( email )

National Highway 95
Chandigarh, 140413
India

Chandigarh University ( email )

Gharuan
Mohali
Mohali, Punjab 140413
India

Gagan Deep Sharma

Guru Gobind Singh Indraprastha (GGSIP) University ( email )

Sector 16 C,
Dwarka
Delhi, Delhi 110078
India

Pardeep Khaira

affiliation not provided to SSRN ( email )

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