Effect of the Advertisement Laws on the Organizations and on the Product
17 Pages Posted: 23 May 2011
Date Written: March 29, 2011
Every company must have to follow the advertising laws to promote its products. The degree of impact of advertising on adults may be problematic but the outcome is devastating for children. Advertisers of children's television used to appeal to the parents earlier but now they appeal directly to children - who do not have the emotional or cognitive tools to evaluate what's being sold to them. Television is no more just a source of entertainment for children. The present research will investigate the effect of the advertisement laws on the organizations and on the product. The sample size of 100 has been chosen from the north Indian cities i.e., Ludhiana, Chandigarh, Kurukshetra and Ambala. Data used for this research is primary data collected through the help of the questionnaire filled from the samples. The statistical tools i.e., Discriptive statistics, Regression, Correlation and Chi square test has been used for the purpose of evaluation.
Keywords: Advertising, Laws, Consumer, Organizations, Correlation, Regression, Chi square test
Suggested Citation: Suggested Citation