Studying Technology Adoption Behaviors with Linear or Non-Linear PLS: Does it Make a Difference?

27 Pages Posted: 28 May 2011

Date Written: May 25, 2011

Abstract

In many studies the research is characterized by elements that make the analysis suited for partial least squares (PLS) path modeling techniques; nascent theories or measures, the model being tested incorporates formative constructs, smaller sample sizes, non-parametric data, and comparatively complex models. There are several PLS beta-test software programs available. This study used a model and sample suited for PLS path modeling and using two available programs, SmartPLS, and WarpPLS, compared the results. Differences were found in the results between the linear program (SmartPLS) and the non-linear program (WarpPLS). These findings have implications for the choice of software and ultimately the results obtained in testing this model.

Keywords: Partial least squares modeling, PLS, non-linear SEM

Suggested Citation

Brewster, Jonathan, Studying Technology Adoption Behaviors with Linear or Non-Linear PLS: Does it Make a Difference? (May 25, 2011). First International Conference on Engaged Management Scholarship, 2011, Available at SSRN: https://ssrn.com/abstract=1852598

Jonathan Brewster (Contact Author)

Case Western Reserve University ( email )

10900 Euclid Ave.
Cleveland, OH 44106
United States