Blazing New Trails: Experiments in Management

5 Pages Posted: 2 Jun 2011

Date Written: Summer 2011


Experimenting with management techniques sounds dangerous. Could something explode? Or, perhaps worse, implode?Jules Goddard assures us that trying new methods of management is the only way for businesses to thrive in the future.

Suggested Citation

Goddard, Jules, Blazing New Trails: Experiments in Management (Summer 2011). Business Strategy Review, Vol. 22, Issue 2, pp. 54-58, 2011. Available at SSRN: or

Jules Goddard (Contact Author)

London Business School ( email )

Sussex Place
Regent's Park
London, London NW1 4SA
United Kingdom

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