Think Again: Summer 1993 the Structure of Strategy

6 Pages Posted: 2 Jun 2011

See all articles by John Kay

John Kay

London School of Economics & Political Science (LSE)

Date Written: Summer 2011

Abstract

In this 1993 article, John Kay provided characteristically clear and concise insight into the reality of strategy. He took a view of strategy which disputed the common distinctions between formulation and implementation, and between programmed and adaptive strategies. Kay argued that corporate success derives from a competitive advantage which is based on distinctive capabilities, which is most often derived from the unique character of a firm's relationships with its suppliers, customers or employees, and which is precisely identified and applied to relevant markets. Strategy is that process.

Suggested Citation

Kay, John, Think Again: Summer 1993 the Structure of Strategy (Summer 2011). Business Strategy Review, Vol. 22, Issue 2, pp. 80-85, 2011. Available at SSRN: https://ssrn.com/abstract=1856916 or http://dx.doi.org/10.1111/j.1467-8616.2011.00758.x

John Kay (Contact Author)

London School of Economics & Political Science (LSE) ( email )

Houghton Street
London, WC2A 2AE
United Kingdom

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