I Think They Think We are Good Citizens: The Role of Meta-Perceptions in Employees' Reactions to Corporate Social Responsibility

37 Pages Posted: 6 Jun 2011 Last revised: 18 Dec 2015

See all articles by Nikolaos G. Panagopoulos

Nikolaos G. Panagopoulos

Ohio University

Adam Rapp

Clemson University - Department of Marketing

Pavlos A. Vlachos

ALBA Graduate Business School,The American College of Greece

Date Written: December 16, 2015

Abstract

Successfully managing employees' corporate social performance (CSP) perceptions requires insights into their antecedents. However, not much is currently known on the subject. We contribute to the micro-level corporate social responsibility (CSR) literature in two ways: (a) we investigate the antecedents of employees' CSP perceptions; (b) we integrate both customers' perceptions of CSP-as these are construed by employees-and employees' own CSP perceptions into a comprehensive framework. Specifically, we examine (a) the antecedent role of employee-customer CSR causal meta-attributions (i.e., what employees think customers think about the company's motives underlying CSR programs); and (b) the antecedent and moderating role of employee-customer CSP meta-perceptions (i.e., what employees think customers think about the company's overall social performance) on employees' CSP perceptions and, in turn, on employees' affective organizational commitment. Our study highlights that employees' CSR assessments are more complex than previously thought with employees guessing the perceptions (and attributions) others make about their firm.

Keywords: CSR, Employees, Social Identity Theory, Affective Commitment, Multi-Level, Moderation Effects

JEL Classification: M12, M14

Suggested Citation

Panagopoulos, Nikolaos G. and Rapp, Adam and Vlachos, Pavlos A., I Think They Think We are Good Citizens: The Role of Meta-Perceptions in Employees' Reactions to Corporate Social Responsibility (December 16, 2015). Journal of Business Research, Forthcoming. Available at SSRN: https://ssrn.com/abstract=1858084 or http://dx.doi.org/10.2139/ssrn.1858084

Nikolaos G. Panagopoulos

Ohio University ( email )

Athens, OH 45701-2979
United States

Adam Rapp

Clemson University - Department of Marketing ( email )

United States

Pavlos A. Vlachos (Contact Author)

ALBA Graduate Business School,The American College of Greece ( email )

6-8, Xenias str., Ampelokipoi
Athens, 115 28
Greece

HOME PAGE: http://www.alba.acg.edu

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