Pricing Strategies in Indian Software Industry

9 Pages Posted: 6 Jun 2011

See all articles by Prabhakar Krishnamurthy

Prabhakar Krishnamurthy

Humanistic Management Network; BS Abdur Rahman Institute of Science and Technology; IIIT (D&M); Anna University

Date Written: December 5, 2010

Abstract

This paper gives a basic outline of pricing strategies of software products adopted by two software majors in India, which will be a starting point for further study on pricing strategies. It examines strategies used by Infosys and Wipro especially value based pricing. As a starting point to understand, pricing strategies of fast moving consumer goods is provides for better appreciation of differences in buying software to that of fast moving consumer goods. This paper is meant for basic understanding and not an empirical study.

Keywords: Pricing of Software Products

JEL Classification: D49

Suggested Citation

Krishnamurthy, Prabhakar, Pricing Strategies in Indian Software Industry (December 5, 2010). Available at SSRN: https://ssrn.com/abstract=1858136 or http://dx.doi.org/10.2139/ssrn.1858136

Prabhakar Krishnamurthy (Contact Author)

Humanistic Management Network ( email )

St. Gallen
Switzerland

BS Abdur Rahman Institute of Science and Technology ( email )

GST Road,
Vandalur
Chennai, 600048
India

IIIT (D&M)

IIT Campus
Chennai, Tamil Nadu 600036
India

HOME PAGE: http://www.iiitdm.iitm.ac.in

Anna University

Guindy
Chennai 600025
Chennai, Tamilnadu, Tamilnadu 600025
India

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