Evidence from Two Large Field Experiments that Peer Comparison Feedback Can Reduce Residential Energy Usage
20 Pages Posted: 14 Jul 2011 Last revised: 19 Sep 2011
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Evidence from Two Large Field Experiments that Peer Comparison Feedback can Reduce Residential Energy Usage
Evidence from Two Large Field Experiments that Peer Comparison Feedback Can Reduce Residential Energy Usage
Evidence from Two Large Field Experiments that Peer Comparison Feedback Can Reduce Residential Energy Usage
Date Written: June 6, 2011
Abstract
By providing feedback to customers on home electricity and natural gas usage with a focus on peer comparisons, utilities can reduce energy consumption at a low cost. We analyze data from two large-scale, random-assignment field experiments conducted by utility companies providing electricity (the Sacramento Municipal Utility District (SMUD)) and electricity and natural gas (Puget Sound Energy (PSE)), in partnership with a private company, oPower, which provides monthly or quarterly mailed peer feedback reports to customers. We find reductions in energy consumption of 1.2% (PSE) to 2.1% percent (SMUD), with the decrease sustained over time (seven months (PSE) and twelve months (SMUD)).
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