Revisiting Search Engine Bias

15 Pages Posted: 11 Jun 2011 Last revised: 30 Oct 2012

See all articles by Eric Goldman

Eric Goldman

Santa Clara University - School of Law

Date Written: April 28, 2011


Questions about search engine bias have percolated in the academic literature for over a decade. In the past few years, the issue has evolved from a quiet academic debate to a full-blown regulatory and litigation frenzy. At the center of this maelstrom is Google, the dominant market player.

This Essay looks at changes in the industry and political environment over the past half-dozen years that have contributed to the current situation. This essay supplements my prior contribution to the literature, a 2006 essay entitled Search Engine Bias and the Demise of Search Engine Utopianism.

Keywords: search engine, search engine bias, search neutrality, ranking algorithm, antitrust, google, bing, twitter, facebook, Google

JEL Classification: D83, K21

Suggested Citation

Goldman, Eric, Revisiting Search Engine Bias (April 28, 2011). William Mitchell Law Review, Vol. 38, No. 1, 2011, Santa Clara Univ. Legal Studies Research Paper No. 12-11, Available at SSRN:

Eric Goldman (Contact Author)

Santa Clara University - School of Law ( email )

500 El Camino Real
Santa Clara, CA 95053
United States
408-554-4369 (Phone)


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