Sloan Management Review, Vol. 38, No. 1, pp. 21-30, Fall 1996
Posted: 11 Jun 2011
Date Written: 1996
A continuum of strategies shows that while some industries favor customization and some standardization, others mix the two in their products processes and customer transactions in intriguing ways.
Keywords: customization, standardization, tailored cusomization, standardized customization
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