Customizing Customization

Sloan Management Review, Vol. 38, No. 1, pp. 21-30, Fall 1996

Posted: 11 Jun 2011

See all articles by Joseph Lampel

Joseph Lampel

Alliance Manchester Business School

Henry Mintzberg

McGill University - Desautels Faculty of Management

Date Written: 1996

Abstract

A continuum of strategies shows that while some industries favor customization and some standardization, others mix the two in their products processes and customer transactions in intriguing ways.

Keywords: customization, standardization, tailored cusomization, standardized customization

Suggested Citation

Lampel, Joseph and Mintzberg, Henry, Customizing Customization (1996). Sloan Management Review, Vol. 38, No. 1, pp. 21-30, Fall 1996. Available at SSRN: https://ssrn.com/abstract=1862677

Joseph Lampel (Contact Author)

Alliance Manchester Business School ( email )

Harold Hankins Building
room 9.21
London, Choose a State M15 6PB
United Kingdom
0161-820-8344 (Phone)

HOME PAGE: http://www.manchester.ac.uk/research/joseph.lampel/furtherinformation

Henry Mintzberg

McGill University - Desautels Faculty of Management ( email )

1001 Sherbrooke St. West
Montreal, Quebec H3A1G5 H3A 2M1
Canada

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