Reflecting on the Strategy Process

Sloan Management Review, Vol. 40, No. 3, pp. 21-30, 1999

Posted: 11 Jun 2011

See all articles by Henry Mintzberg

Henry Mintzberg

McGill University - Desautels Faculty of Management

Joseph Lampel

Alliance Manchester Business School

Date Written: 1999

Abstract

In this article, we review briefly the evolution of the field in terms of ten "schools." We ask whether these perspectives represent fundamentally different processes of strategy making or different parts of the same process. In both cases, our answer is yes. We seek to show how some recent work tends to cut across these historical perspectives - in a sense, how cross-fertilization has occurred. To academics, this represents confusion and disorder, whereas to others - including ourselves - it expresses a certain welcome eclecticism, a broadening of perspectives. We discuss this in terms of another metaphor that is also popular in strategic management: the tree with its roots and branches.

Keywords: Strategic management, ten schools, evolution of strategy

Suggested Citation

Mintzberg, Henry and Lampel, Joseph, Reflecting on the Strategy Process (1999). Sloan Management Review, Vol. 40, No. 3, pp. 21-30, 1999. Available at SSRN: https://ssrn.com/abstract=1862789

Henry Mintzberg

McGill University - Desautels Faculty of Management ( email )

1001 Sherbrooke St. West
Montreal, Quebec H3A1G5 H3A 2M1
Canada

Joseph Lampel (Contact Author)

Alliance Manchester Business School ( email )

Harold Hankins Building
room 9.21
London, Choose a State M15 6PB
United Kingdom
0161-820-8344 (Phone)

HOME PAGE: http://www.manchester.ac.uk/research/joseph.lampel/furtherinformation

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