Critical Push: Sources of Strategic Momentum in the Motion Picture Industry

Journal of Management, Vol. 26, No. 2, pp. 233-257, 2000

Posted: 12 Jun 2011

See all articles by Joseph Lampel

Joseph Lampel

Alliance Manchester Business School

Jamal Shamsie

Michigan State University - The Eli Broad College of Business and The Eli Broad Graduate School of Management

Date Written: 2000

Abstract

In a growing number of industries, higher rates of new product introduction leave firms with a short window of opportunity during which they must overcome obstacles to market acceptance. We argue that relatively autonomous information providing institutions that have primarily emerged to alleviate consumer uncertainty may also end up assisting firms in generating momentum for their new products. We examine the linkage between these institutions and strategy in the motion picture industry, showing that studios incorporate the anticipated response of critics into their pre-production, production, and post-production decisions.

Keywords: new product introduction, information asymmetries, critics, motion picture industry, Hollywood

Suggested Citation

Lampel, Joseph and Shamsie, Jamal, Critical Push: Sources of Strategic Momentum in the Motion Picture Industry (2000). Journal of Management, Vol. 26, No. 2, pp. 233-257, 2000, Available at SSRN: https://ssrn.com/abstract=1862830

Joseph Lampel (Contact Author)

Alliance Manchester Business School ( email )

Harold Hankins Building
room 9.21
London, Choose a State M15 6PB
United Kingdom
0161-820-8344 (Phone)

HOME PAGE: http://www.manchester.ac.uk/research/joseph.lampel/furtherinformation

Jamal Shamsie

Michigan State University - The Eli Broad College of Business and The Eli Broad Graduate School of Management ( email )

East Lansing, MI 48824-1121
United States
517-432-3518 (Phone)

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