The Role of Status Seeking in Online Communities: Giving the Gift of Experience

Journal of Computer-Mediated Communications, Vol. 12, No. 2, January 2007

Posted: 12 Jun 2011

See all articles by Joseph Lampel

Joseph Lampel

Alliance Manchester Business School

A. Bhalla

Cass Business School, City, University of London; affiliation not provided to SSRN

Date Written: 2007

Abstract

This article examines online gift giving in the form of opinion, information, and advice that individuals post on websites. Research has highlighted altruism and reciprocity as the key motives behind such gift giving. We argue that informational gift giving is also strongly driven by status and status seeking, and that status sentiments are more likely to sustain virtual communities. Using theories of status seeking and self-presentation, we investigate the ways in which consumers construct status in online consumer communities. The data reveal insights into the strategies behind constructing a digital status and the rise of online systems to promote celebrity status within online communities.

Keywords: online communities, online advice, gift economy, gift giving, consumer communities, Amazon

Suggested Citation

Lampel, Joseph and Bhalla, Ajay and Bhalla, Ajay, The Role of Status Seeking in Online Communities: Giving the Gift of Experience (2007). Journal of Computer-Mediated Communications, Vol. 12, No. 2, January 2007, Available at SSRN: https://ssrn.com/abstract=1863224

Joseph Lampel (Contact Author)

Alliance Manchester Business School ( email )

Harold Hankins Building
room 9.21
London, Choose a State M15 6PB
United Kingdom
0161-820-8344 (Phone)

HOME PAGE: http://www.manchester.ac.uk/research/joseph.lampel/furtherinformation

Ajay Bhalla

affiliation not provided to SSRN

Cass Business School, City, University of London ( email )

106 Bunhill Row
London, London EC1Y 8TZ
United Kingdom

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