Corporate Social Responsibility and Firm Reputation

24 Pages Posted: 13 Jun 2011 Last revised: 28 Nov 2014

See all articles by Martin T. Stuebs

Martin T. Stuebs

Baylor University

Li Sun

affiliation not provided to SSRN

Date Written: 2011

Abstract

Identifying tools for improving financial performance and other dimensions of competitiveness has become increasingly important in our current turbulent global economy. Many studies have shown that corporate social responsibility (CSR) activities can be used as a tool to improve financial performance. Based on a review of this work, Vilanova et al. (2009) develop a recent model of how CSR affects financial performance and other dimensions of competitiveness. Specifically, they posit that CSR positively affects reputation which then improves performance. The purpose of our study is to empirically examine Vilanova et al.’s (2009) hypothesized positive association between CSR and corporate reputation. We use a sample of highly reputable firms from Fortune’s 2006 Most Admired Companies list along with a sample of matched firms in our empirical analyses. Our analyses consistently support the positive relationship between CSR and reputation in Vilanova et al.’s (2009) developed model relating CSR and dimensions of performance competitiveness.

Keywords: corporate social responsibility, reputation, performance, competitiveness

JEL Classification: K22, L14, L2, M14

Suggested Citation

Stuebs, Martin T. and Sun, Li, Corporate Social Responsibility and Firm Reputation (2011). Available at SSRN: https://ssrn.com/abstract=1863343 or http://dx.doi.org/10.2139/ssrn.1863343

Martin T. Stuebs (Contact Author)

Baylor University ( email )

Waco, TX 76798
254-710-1329 (Phone)
254-710-1067 (Fax)

Li Sun

affiliation not provided to SSRN ( email )

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