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How Collaborative Business Modeling Can Be Used to Jointly Explore Sustainability Innovations

ISPIM Annual Conference, Hamburg, Germany, June 12-15, 2011

16 Pages Posted: 17 Jun 2011  

Lars Konnertz

Technische Universität Berlin (TU Berlin)

René Rohrbeck

Aarhus BSS, Aarhus University

Sebastian Knab

Universität Hamburg, Faculty of Economics and Social Sciences

Date Written: June 14, 2011

Abstract

Sustainability innovations are characterized by a systemic nature, which can only be developed if multiple firms work together. To jointly identify opportunities and plan such sustainability innovations, new methods and approaches are needed. In this article we describe a case study conducted in the German energy market, where business modeling has been used in a collaborative fashion. After describing this collaborative business modeling (CBM) approach, we discuss its strengths and limitations and compare it to the alternative methods of innovation planning: scenario technique and roadmapping. We find that it has its particular strengths in creating a multitude of ideas and solutions, overcoming the obstacle of different terminologies and facilitating planning, implementation and decision-making. We conclude that in a situation where fundamental discussions and understanding about new markets are needed, CBM can contribute to explore a new business field with a holistic perspective.

Keywords: new business field exploration, collaborative innovation, front end of innovation, business model development, sustainability innovations

JEL Classification: M1, M10, M16

Suggested Citation

Konnertz, Lars and Rohrbeck, René and Knab, Sebastian, How Collaborative Business Modeling Can Be Used to Jointly Explore Sustainability Innovations (June 14, 2011). ISPIM Annual Conference, Hamburg, Germany, June 12-15, 2011. Available at SSRN: https://ssrn.com/abstract=1864923

Lars Konnertz

Technische Universität Berlin (TU Berlin) ( email )

Straße des 17
Juni 135
Berlin, 10623
Germany

René Rohrbeck (Contact Author)

Aarhus BSS, Aarhus University ( email )

Fuglesangs Allé 4
Aarhus V, 8210
Denmark
+45-871 64929 (Phone)

HOME PAGE: http://www.rene-rohrbeck.de

Sebastian Knab

Universität Hamburg, Faculty of Economics and Social Sciences ( email )

Von-Melle-Park 9, B 534
Hamburg, 20146
Germany

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