An Exploration of Student Satisfaction with Internship Experiences in Marketing

Abstract

Business internships have become increasingly important and popular in students' learning and career preparation. We conducted a study among eighty-eight business interns to understand the level of satisfaction that marketing students experience from completing internships. Using a factor analysis, this study identified several factors relevant to students' satisfaction with internships. Several hypotheses were proposed linking relevant factors and satisfaction with internships. Students’ satisfaction with their internships was found to be related to nature of the internship experience and the benefits received. Based on the findings of this study, some implications were drawn for the students and universities.

Keywords: Marketing Internships, Student Satisfaction, Internships

JEL Classification: M3