Evidence on the Content of Physician Websites
Global Journal of Business Research, Vol. 5, No. 3, pp. 93-100
8 Pages Posted: 29 Jun 2011
Date Written: 2011
We provide data regarding the current status and trends in physician website development. We surveyed over 200 family practices to determine whether or not they have a practice website. The results indicate that a majority of family practices do not have a website. We then conducted a detailed investigation of more than 60 physician websites to determine what kind of information, features and services are included in the websites. Our results indicate that there is a large gap between consumer preference for physician website capabilities and current websites.
Keywords: Physician Website Marketing, Internet Marketing, Website Development
JEL Classification: M31
Suggested Citation: Suggested Citation