Evidence on the Content of Physician Websites

Global Journal of Business Research, Vol. 5, No. 3, pp. 93-100

8 Pages Posted: 29 Jun 2011

See all articles by Maria H. Sanchez

Maria H. Sanchez

Rider University - Department of Accounting

Peter M. Sanchez

Villanova University

Date Written: 2011

Abstract

We provide data regarding the current status and trends in physician website development. We surveyed over 200 family practices to determine whether or not they have a practice website. The results indicate that a majority of family practices do not have a website. We then conducted a detailed investigation of more than 60 physician websites to determine what kind of information, features and services are included in the websites. Our results indicate that there is a large gap between consumer preference for physician website capabilities and current websites.

Keywords: Physician Website Marketing, Internet Marketing, Website Development

JEL Classification: M31

Suggested Citation

Sanchez, Maria H. and Sanchez, Peter M., Evidence on the Content of Physician Websites (2011). Global Journal of Business Research, Vol. 5, No. 3, pp. 93-100, Available at SSRN: https://ssrn.com/abstract=1874220

Maria H. Sanchez (Contact Author)

Rider University - Department of Accounting ( email )

2083 Lawrenceville Road
Lawrenceville Township, NJ 08648
United States

Peter M. Sanchez

Villanova University ( email )

Villanova, PA 19085
United States

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