Information Technology Use Patterns: Evidence from Albanian Entrepreneurs

Global Journal of Business Research, Vol. 5, No. 3, pp. 101-112, 2011

12 Pages Posted: 29 Jun 2011 Last revised: 11 Jul 2011

Kozeta Sevrani

University of Tirana, Faculty of Economy

Klodiana Gorica

University of Tirana

Dorina Kripa

University of Tirana

Edlira Luci

University of Tirana

Erjon Zoto

University of Tirana

Date Written: 2011

Abstract

This paper examines the level of IT usage by companies in the Albanian commercial centers. The paper provides an discussion of the relevant literature on the importance of adapting information technology (IT) by entrepreneurships in a given country. Specific application to some specific businesses are provided. The paper examines large firms because of their increasing presence in the economy, their vital role in rural development and their importance to the country's economic, social and general welfare. The paper identifies the main reasons for entrepreneurships use of IT. The paper identifies an important issue considering growth trends of the domestic market and relationships with other non-Albanian companies, that have already applied IT solutions. The paper identifies efficiency and effectiveness levels of Albanian companies and the impact of customer demands for service quality.

Keywords: IT, Entrepreneurship, Marketing, Commercial Center

JEL Classification: M15, O32

Suggested Citation

Sevrani, Kozeta and Gorica, Klodiana and Kripa, Dorina and Luci, Edlira and Zoto, Erjon, Information Technology Use Patterns: Evidence from Albanian Entrepreneurs (2011). Global Journal of Business Research, Vol. 5, No. 3, pp. 101-112, 2011. Available at SSRN: https://ssrn.com/abstract=1874335

Kozeta Sevrani (Contact Author)

University of Tirana, Faculty of Economy ( email )

rr. Elbasanit
Tirana, 355
Albania

HOME PAGE: http://www.unitir.edu.al

Klodiana Gorica

University of Tirana ( email )

Tirana
Albania

Dorina Kripa

University of Tirana ( email )

Tirana
Albania

Edlira Luci

University of Tirana ( email )

Tirana
Albania

Erjon Zoto

University of Tirana ( email )

Tirana
Albania

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