Competition and Commercial Media Bias
Telecommunications Policy, vol. 36 (5), pp. 434-447, 2012.
Posted: 4 Jul 2011 Last revised: 5 Nov 2013
Date Written: November 2011
This paper reviews the empirical evidence on commercial media bias (i.e., advertisers influence over media accuracy) and then introduces a simple model to summarize the main elements of the theoretical literature. The analysis provides three main policy insights for media regulators: i) Media regulators should target their monitoring efforts towards news contents upon which advertisers are likely to share similar preferences; ii) In advertising industries characterized by high correlation in products' qualities, an increase in the degree of competition may translate into a lower accuracy of news reports; iii) A sufficiently high degree of competition in the market for news drives out commercial media bias.
Keywords: Advertising, Media accuracy, Two-sided market, Competition, Commercial Media Bias
JEL Classification: L13, L15, L82, D82
Suggested Citation: Suggested Citation