Adoption of Internet Banking: Evidence from France
International Journal of Management and Marketing Research, Vol. 3, No. 3, pp. 107-117, 2010
11 Pages Posted: 8 Jul 2011
Date Written: 2010
Internet banking plays an important strategic role in the marketing of industrial banking. A previous study on a developing country (Mexico) was used as a model to show the similarities and differences with online banking in a developed country (France).This study, as in the Mexican example, examines the usage factors of online banking in France, using quantitative and qualitative methodology. Factorial Analysis suggests that there are a concrete number of common characteristics between Mexican users and French users, as well as certain distinctive characteristics between both samples. An interesting question was to see whether, in the Mexican case, the human factor is a relevant factor in the usage or non-usage of internet banking and whether it would be a weakness for French internet banking. Particular factors for French consumers were found, such as self-government (autonomy) and pragmatism.
Keywords: Internet banking, factor analysis, Internet banking users
JEL Classification: M31, G29
Suggested Citation: Suggested Citation