Intangible Assets as a Source of Competitive Advantage

Effective Executive, April 2008

3 Pages Posted: 16 Jul 2011

See all articles by Swarup Dutta

Swarup Dutta

Nirma University of Science and Technology - Institute of Management

Date Written: April 6, 2008

Abstract

The article talks about building competitive advantage through intangibles.

Suggested Citation

Dutta, Swarup Kumar, Intangible Assets as a Source of Competitive Advantage (April 6, 2008). Effective Executive, April 2008, Available at SSRN: https://ssrn.com/abstract=1885266

Swarup Kumar Dutta (Contact Author)

Nirma University of Science and Technology - Institute of Management ( email )

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Via Gota
Ahmedabad, Gujarat 382481
India
02717-241900 (Phone)
02717-241916 (Fax)

HOME PAGE: http://www.imnu.ac.in

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