Dual Identities in Social Ventures: An Exploratory Study

26 Pages Posted: 14 Jul 2011

See all articles by Todd W. Moss

Todd W. Moss

Texas Tech University

Jeremy Short

Texas Tech University

G. Tyge Payne

Texas Tech University - Rawls College of Business

G.T. Lumpkin

affiliation not provided to SSRN

Date Written: July 2011

Abstract

Drawing on the organizational identity literature, this exploratory study examines the dual identities of award-winning social ventures recognized by FastCompany magazine and the Skoll Foundation. Specifically, we use computer‐assisted content analysis to explore identities as reflected in organizational mission statements. Our findings demonstrate that these externally recognized social ventures do exhibit dual identities - a utilitarian organizational identity (i.e., entrepreneurial, product oriented) and a normative organizational identity (i.e., social, people oriented). Further, when compared with the mission statements of other high‐performing entrepreneurial enterprises culled from the Inc. 500 our post hoc analysis suggests that social ventures manifest a greater normative identity and an equivalent utilitarian identity.

Suggested Citation

Moss, Todd W. and Short, Jeremy and Payne, G. Tyge and Lumpkin, G.T., Dual Identities in Social Ventures: An Exploratory Study (July 2011). Entrepreneurship Theory and Practice, Vol. 35, Issue 4, pp. 805-830, 2011. Available at SSRN: https://ssrn.com/abstract=1885306 or http://dx.doi.org/10.1111/j.1540-6520.2010.00372.x

Todd W. Moss (Contact Author)

Texas Tech University ( email )

2500 Broadway
Lubbock, TX 79409
United States

Jeremy Short

Texas Tech University ( email )

2500 Broadway
Lubbock, TX 79409
United States

G. Tyge Payne

Texas Tech University - Rawls College of Business ( email )

Lubbock, TX 79409
United States
(806) 742-1514 (Phone)

HOME PAGE: http://www.texastech.edu/search/Default.aspx?q=G.+Tyge+Payne&site=texas_tech&client=texas_tech&proxy

G.T. Lumpkin

affiliation not provided to SSRN

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