35 Pages Posted: 25 Jul 2011
Date Written: July 23, 2011
Psychologists, such as the Nobel Prize winner Daniel Kahneman, challenge the major assumptions of microeconomics: the rational pursuit of self-interest given unchanging tastes. These issues are explored through a questionnaire that may be distributed in class. How many of your students behave as the psychologists predict? Should economists adapt their theories of the market to reflect their findings? Prospect theory, changes in reference points, fairness, framing effects, loss aversion, the ultimatum game, herding, context dependence, the dictator game, preference reversals and the structure of the human brain are all illustrated through simple questions. The body of the paper connects the questions to the literature and introduces the debates between economists and psychologists.
Keywords: Psychology, Rationality, Behavior, Loss Aversion
JEL Classification: D03, C91
Suggested Citation: Suggested Citation
DeAngelo, Gregory J. and Beckman, Steven and Chen, Lanxin and Smith, James W. and Zhang, Xieting, Microeconomics and Psychology (July 23, 2011). Available at SSRN: https://ssrn.com/abstract=1893788 or http://dx.doi.org/10.2139/ssrn.1893788