Effectiveness of Visual Aid Usage: Students’ Perception of Business School of Pakistan

American Educational Research Journal, Forthcoming

15 Pages Posted: 29 Jul 2011

See all articles by Ghulam Murtaza

Ghulam Murtaza

Air University - Islamabad

Rizwan Mushtaq

Université Paris I Panthéon-Sorbonne

Date Written: July 24, 2011

Abstract

This paper examined the significant difference between the perceptions of freshmen and senior students about visual aid usage in presentation. The present research gives the preface to visual aid usage in presentation and includes the preview of studies that explore the difference between the perceptions of students of different grade level. Primary data was collected from public sector university of Islamabad (n=100) belonging to freshmen (BBA Semester first) and senior students (BBA semester 8and MBA semester 4). A mailed questionnaire was used as a tool for data collection. Some limitations and directions have been indicated for future research.

Keywords: visual aid, student’s perception, freshmen and senior students, business school, developing country Pakistan

JEL Classification: I200,I210

Suggested Citation

Murtaza, Ghulam and Mushtaq, Rizwan, Effectiveness of Visual Aid Usage: Students’ Perception of Business School of Pakistan (July 24, 2011). American Educational Research Journal, Forthcoming. Available at SSRN: https://ssrn.com/abstract=1894324

Ghulam Murtaza (Contact Author)

Air University - Islamabad ( email )

Service Road E-9
Islamabad, 44000
Pakistan

Rizwan Mushtaq

Université Paris I Panthéon-Sorbonne ( email )

12 place du Panthéon
Paris, 75005
France

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