Strategic Foresight - a Case Study on the Deutsche Telekom Laboratories

ISPIM-Asia Conference: New Delhi, India

12 Pages Posted: 27 Jul 2011

See all articles by René Rohrbeck

René Rohrbeck

EDHEC Business School

Heinrich Martin Arnold

Deutsche Telekom AG; detecon

Jörg Heuer

Deutsche Telekom AG - Deutsche Telekom Laboratories

Date Written: January 9, 2007

Abstract

Strategic Foresight activities enable companies to use weak signals to identify opportunities and threats. Research on Strategic Foresight proposes different methods, discusses their implementation and gives recommendations on how to link Strategic Foresight with other functions in an organization. Based on a literature review, we define a generic framework for the management of Strategic Foresight activities on the strategic, tactical and operational level and identify and discuss actors, methods and systems of Strategic Foresight.

Building on an in-depth case study of the Deutsche Telekom Laboratories we shed light on the implementation of Strategic Foresight activities. In the discussion we focus on the interaction of methods from Consumer Foresight and Technology Intelligence. Taking an example project, we explore how Strategic Foresight is used on the operational level of innovation management. We conclude that Strategic Foresight can successfully contribute to coping with uncertainty and complexity and can feed the front-end of innovation from the market (customer needs) and technology (realization opportunities) perspective.

Keywords: strategic foresight, consumer foresight, technology foresight, technology intelligence, market foresight, trend analysis, future studies, future analysis, telecommunication industry

JEL Classification: E17, M1, M19

Suggested Citation

Rohrbeck, René and Arnold, Heinrich Martin and Heuer, Jörg, Strategic Foresight - a Case Study on the Deutsche Telekom Laboratories (January 9, 2007). ISPIM-Asia Conference: New Delhi, India, Available at SSRN: https://ssrn.com/abstract=1896133

René Rohrbeck (Contact Author)

EDHEC Business School ( email )

France

HOME PAGE: http://edhec.edu

Heinrich Martin Arnold

Deutsche Telekom AG ( email )

T-Online-Allee 1
Darmstadt, 64295
United States

detecon ( email )

Oberkasseler Str. 2
Bonn, 53227
Germany

Jörg Heuer

Deutsche Telekom AG - Deutsche Telekom Laboratories ( email )

Berlin
Germany

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