Living Alavida Loca: A Masterpiece of a Decision

Journal of Intellectual Property Law & Practice, July 2011

3 Pages Posted: 29 Jul 2011 Last revised: 18 Oct 2011

Date Written: July 28, 2011

Abstract

In Masterpiece Inc. v. Alavida Lifestyles Inc., 2011 SCC 27, the Supreme Court of Canada examined, and clarified, the basic approach that courts should follow in assessing the likelihood of confusion between marks.

Keywords: SCC, Supreme Court, trademarks, trademarks, confusion, trade, marks, survey, Masterpiece

Suggested Citation

Crowne, Emir and Reid, Terry and Arman, Varoujan, Living Alavida Loca: A Masterpiece of a Decision (July 28, 2011). Journal of Intellectual Property Law & Practice, July 2011. Available at SSRN: https://ssrn.com/abstract=1898165

Emir Crowne (Contact Author)

New City Chambers

No Address Available

Terry Reid

Independent ( email )

No Address Available

Varoujan Arman

Blaney McMurtry LLP ( email )

2 Queen Street East
Suite 1500
Toronto
Canada

Register to save articles to
your library

Register

Paper statistics

Downloads
70
Abstract Views
787
rank
325,292
PlumX Metrics