Living Alavida Loca: A Masterpiece of a Decision
Journal of Intellectual Property Law & Practice, July 2011
3 Pages Posted: 29 Jul 2011 Last revised: 18 Oct 2011
Date Written: July 28, 2011
In Masterpiece Inc. v. Alavida Lifestyles Inc., 2011 SCC 27, the Supreme Court of Canada examined, and clarified, the basic approach that courts should follow in assessing the likelihood of confusion between marks.
Keywords: SCC, Supreme Court, trademarks, trademarks, confusion, trade, marks, survey, Masterpiece
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