How Irish Political Parties are Using SNS to Reach Generation Z: An Insight into a New Online Social Network in a Small Democracy
30 Pages Posted: 1 Aug 2011 Last revised: 4 Jul 2014
Date Written: 2011
There is a growing perception that political parties are failing to attract young voters’ attention. Various approaches are being attempted by parties to remedy this situation – one of which is the use of social networking sites (SNS). This paper examines how SNS are understood as a medium to communicate with young voters from the perspective of the major Irish political parties using these resources, as well as from the perspective of young voters – namely that section of Irish society that has grown up with the internet, mobile phones, and SNS, referred to as Generation Z.
Keywords: SNS, Generation Z, Interaction, Parties, Communi
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