How Irish Political Parties are Using SNS to Reach Generation Z: An Insight into a New Online Social Network in a Small Democracy

30 Pages Posted: 1 Aug 2011 Last revised: 4 Jul 2014

See all articles by John Hogan

John Hogan

Dublin Institute of Technology

Kevin Lynch

Dublin Institute of Technology

Date Written: 2011

Abstract

There is a growing perception that political parties are failing to attract young voters’ attention. Various approaches are being attempted by parties to remedy this situation – one of which is the use of social networking sites (SNS). This paper examines how SNS are understood as a medium to communicate with young voters from the perspective of the major Irish political parties using these resources, as well as from the perspective of young voters – namely that section of Irish society that has grown up with the internet, mobile phones, and SNS, referred to as Generation Z.

Keywords: SNS, Generation Z, Interaction, Parties, Communi

Suggested Citation

Hogan, John and Lynch, Kevin, How Irish Political Parties are Using SNS to Reach Generation Z: An Insight into a New Online Social Network in a Small Democracy (2011). APSA 2011 Annual Meeting Paper, Available at SSRN: https://ssrn.com/abstract=1901792

John Hogan (Contact Author)

Dublin Institute of Technology ( email )

College of Business
Aungier Street (3-062)
Dublin 2
Ireland

Kevin Lynch

Dublin Institute of Technology ( email )

Aungier Street
Dublin
Ireland

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