Advancing Energy Scenario Analysis: Making the Right Strategic Decision by Beating Uncertainty
Voudouris, V., ADVANCING ENERGY SCENARIO ANALYSIS: MAKING THE RIGHT DECISION BY BEATING UNCERTAINTY, pp. 48-49, European Business Review (May-August), 2011
3 Pages Posted: 3 Aug 2011
Date Written: August 3, 2011
In times of uncertainties scenarios offer a solution. Starting with Royal Dutch Shell by the late 1960s, corporate scenarios are intended to challenge managers’ “personal microcosms” and to reflect the present and the past, before structuring the uncertainties of the future. Therefore, scenarios act as ‘early warning systems’ by focusing on the driving forces that makes a difference to decision-makers.
Keywords: oil scenarios, ACEGES, energy scenarios, Shell's scenarios, oil strategies
JEL Classification: Q4
Suggested Citation: Suggested Citation