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Harnessing Benefits of Communication Technology Through Phone-In Programme: A Case Study

Agricultural Extension Review, Vol. 2, No. 2, 2009

9 Pages Posted: 4 Aug 2011 Last revised: 28 Mar 2015

Krishna M. Singh

Dr. Rajendra Prasad Central Agricultural University

M. S. Meena

ICAR-Agricultural Technology Application Research Institute,Jodhpur,India

Date Written: November 15, 2009

Abstract

By and large extension organizations in developing countries have two major problems when it comes to having face-to-face contacts with the farmers and researchers: first, physical distances and the second, lack of transportation facilities. Information technology (IT) is already making headway in the area of rural and agricultural development. The phone-in technology can bypass these physical barriers to a great extent. The article explores the potential contribution of ICT to livelihood of farmers of various categories and efficiency of agricultural sector in India. Specific objectives of programmes are as: (i) Content analysis to understand the nature of farmers queries (ii) To understand the diverse social and economic issues arising out from this programme, and (iii) To classify the received phone-calls on states and districts-wise. It was found that this technology can give better results among well organized learning community in the form of farmers’ associations, cooperatives, women’s groups, etc. It is hoped that it may open up the existing limitations and will encourage every farmer to access the facility across the state boundary.

Keywords: Phone-in Live, ICT, Technology Transfer

Suggested Citation

Singh, Krishna M. and Meena, M. S., Harnessing Benefits of Communication Technology Through Phone-In Programme: A Case Study (November 15, 2009). Agricultural Extension Review, Vol. 2, No. 2, 2009. Available at SSRN: https://ssrn.com/abstract=1904434

Krishna M. Singh (Contact Author)

Dr. Rajendra Prasad Central Agricultural University ( email )

Pusa
Samastipur
Pusa-Samastipur, Bihar 848125
India
+91-6274-240251 (Phone)
+91-6274-240251 (Fax)

HOME PAGE: http://www.pusavarsity.org.in/

M. S. Meena

ICAR-Agricultural Technology Application Research Institute,Jodhpur,India ( email )

ICAR-ATARI
JODHPUR, RI Rajasthan 342005
India

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