Mental Simulation and Stability Over Time

Advances in Consumer Research, Vol. 32, pp. 526-527, Geeta Menon, Akshay R. Rao, eds., Duluth, MN: Association for Consumer Research, 2005

Posted: 4 Aug 2011

See all articles by Steve Hoeffler

Steve Hoeffler

Vanderbilt University - Marketing

Gal Zauberman

Yale

Min Zhao

University of Toronto - Rotman School of Management

Date Written: 2005

Abstract

Prior research on intertemporal choice has demonstrated that people’s preferences can be impacted by the temporal distance. Specifically, Trope and Liberman (2003) shows that when we make a choice for the future, we tend to think much more about how desirable a certain option is. However, when making a decision with near future consequences, we often put much more weight on whether a certain option is feasible. As a result of this shift in considerations, people have inconsistent preference over time.

Suggested Citation

Hoeffler, Steve and Zauberman, Gal and Zhao, Min, Mental Simulation and Stability Over Time (2005). Advances in Consumer Research, Vol. 32, pp. 526-527, Geeta Menon, Akshay R. Rao, eds., Duluth, MN: Association for Consumer Research, 2005. Available at SSRN: https://ssrn.com/abstract=1905176

Steve Hoeffler (Contact Author)

Vanderbilt University - Marketing ( email )

Nashville, TN 37203
United States

Gal Zauberman

Yale ( email )

165 Whitney Avenue
New Haven, CT 06511
United States

Min Zhao

University of Toronto - Rotman School of Management ( email )

105 St. George Street
Toronto, Ontario M5S 3E6 M5S1S4
Canada

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