Mental Simulation and Stability Over Time
Advances in Consumer Research, Vol. 32, pp. 526-527, Geeta Menon, Akshay R. Rao, eds., Duluth, MN: Association for Consumer Research, 2005
Posted: 4 Aug 2011
Date Written: 2005
Prior research on intertemporal choice has demonstrated that people’s preferences can be impacted by the temporal distance. Specifically, Trope and Liberman (2003) shows that when we make a choice for the future, we tend to think much more about how desirable a certain option is. However, when making a decision with near future consequences, we often put much more weight on whether a certain option is feasible. As a result of this shift in considerations, people have inconsistent preference over time.
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