Role of Value Added Services in Shaping Indian Telecom Industry

12 Pages Posted: 5 Aug 2011

See all articles by Sanjeet Singh

Sanjeet Singh

UCRD, Chandigarh University; Chandigarh University

Gagan Deep Sharma

Guru Gobind Singh Indraprastha (GGSIP) University

Mandeep Mahendru

Gian Jyoti Institute of Management & Technology

Date Written: August 5, 2011

Abstract

The present study evaluates the impact of value added services on the consumer while selecting particular cellular services. The primary data has been used for the purpose of study, which has been collected with the help of questionnaire.

The past researches have evaluated the consumer perception about telecom industry and the voice services. The present research will study the effect of the VAS on the consumer. There is a need of study for this subject.

The tools used for the analysis are descriptive statistics, correlation, regression, t test.   The findings of the research shows that the VAS is a very important factor which affects the customers which they opting for a particular cellular service and the factors like usage in roaming, time of usage, GPS and satisfaction level of customer are important.  

Keywords: consumer, cellular services, value added services, regression, t test

Suggested Citation

Singh, Sanjeet and Sharma, Gagan Deep and Mahendru, Mandeep, Role of Value Added Services in Shaping Indian Telecom Industry (August 5, 2011). Available at SSRN: https://ssrn.com/abstract=1905423 or http://dx.doi.org/10.2139/ssrn.1905423

Sanjeet Singh (Contact Author)

UCRD, Chandigarh University ( email )

National Highway 95
Punjab
Mohali, IN Punjab 140413
India

Chandigarh University ( email )

Gharuan
Mohali
Mohali, Punjab 140413
India

Gagan Deep Sharma

Guru Gobind Singh Indraprastha (GGSIP) University ( email )

Sector 16 C,
Dwarka
Delhi, Delhi 110078
India

Mandeep Mahendru

Gian Jyoti Institute of Management & Technology ( email )

Phase - II
Mohali, Punjab
India

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