Cyber Space, Corporate Restructuring, Advertising: Boon for Competitive Advantage

Emerging Markets Economics: Firm Behavior & Microeconomic Issues eJournal, Vol. 2, Issue 86, August 10, 2011

11 Pages Posted: 9 Aug 2011 Last revised: 5 Apr 2015

See all articles by Dr.Jay Desai

Dr.Jay Desai

B.K.School of Business Management, Gujarat University

Nisarg A Joshi

Shri Chimanbhai Patel Institute of Management & Research

Date Written: August 9, 2011

Abstract

Hyper competition is a key attribute of the new economy. New customers want it quicker, cheaper, and they want it their way. The primary quantitative and qualitative shift in competition requires organizational change on an exceptional scale. Today, sustainable competitive advantage should be built upon the corporate capabilities and must constantly be reinvented. A little competition can be a healthy thing. It can also be both costly and disastrous if the companies aren't up to par with others in their particular business or industry. How the competition is handled can be a direct link to the success or the failure of a company. Companies significantly increase their chances of reaching on top by creating a competitive edge.

Keywords: competitive advantage, cyberspace, 4p's, KTDC, restructuring, RIL, L&T, advertising, zoo zoos, competency

JEL Classification: L10, M37

Suggested Citation

Desai, Jay and Joshi, Nisarg A, Cyber Space, Corporate Restructuring, Advertising: Boon for Competitive Advantage (August 9, 2011). Emerging Markets Economics: Firm Behavior & Microeconomic Issues eJournal, Vol. 2, Issue 86, August 10, 2011, Available at SSRN: https://ssrn.com/abstract=1906985

Jay Desai

B.K.School of Business Management, Gujarat University ( email )

Navrangpura
Ahmedabad, Gujarat 380015
India
+91-79-26301342 (Phone)

HOME PAGE: http://www.jaydesai.net

Nisarg A Joshi (Contact Author)

Shri Chimanbhai Patel Institute of Management & Research ( email )

Opp. Karnavati Club,
S.G. Highway
Ahmedabad, 380015
India

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