Success and Failure in Northern California: Critical Success Factors for Independent Restaurants

Cornell Hotel and Restaurant Administration Quarterly, May 2008

Posted: 10 Aug 2011

See all articles by Angelo A Camillo, PhD

Angelo A Camillo, PhD

Sonoma State University - School of Business and Economics

Dan Connolly

affiliation not provided to SSRN

Woo Gon Kim

affiliation not provided to SSRN

Date Written: May 28, 2008

Abstract

This study examines the success factors for independent restaurant operators in the San Francisco Bay Area. Through interviews and questionnaires, the cases of nine successful restaurants and nine failed restaurants were studied from 2003 to 2007. The findings reinforce past studies by emphasizing the internal factors, such as overconfidence and emotional unfitness, that led to failure. Augmenting an earlier model, this study seeks to help future entrepreneurs and those who invest in restaurants.

Keywords: restaurant failure, small business, critical success factors, independent restaurant

Suggested Citation

Camillo, Angelo A. and Connolly, Dan and Kim, Woo Gon, Success and Failure in Northern California: Critical Success Factors for Independent Restaurants (May 28, 2008). Cornell Hotel and Restaurant Administration Quarterly, May 2008 . Available at SSRN: https://ssrn.com/abstract=1907618

Angelo A. Camillo (Contact Author)

Sonoma State University - School of Business and Economics ( email )

1801 East Cotati Ave.
Rohnert Park, CA 94928
United States
+17076642910 (Phone)

HOME PAGE: http://web.sonoma.edu/sbe/

Dan Connolly

affiliation not provided to SSRN ( email )

Woo Gon Kim

affiliation not provided to SSRN ( email )

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