Local Media Ownership and Viewpoint Diversity in Local Television News

29 Pages Posted: 28 Aug 2011

See all articles by Adam D. Rennhoff

Adam D. Rennhoff

Middle Tennessee State University

Kenneth C. Wilbur

University of California, San Diego (UCSD) - Rady School of Management

Date Written: August 26, 2011

Abstract

Regulators have long sought to protect viewpoint diversity in the media but have had trouble defining and measuring it. This paper proposes a theory-driven, market-based measure of viewpoint diversity in local television news. It then calculates this viewpoint diversity metric using a panel dataset of local television ratings. Finally, an econometric model is used to determine whether viewpoint diversity is associated with local media market ownership structure. The estimated elasticities of viewpoint diversity with respect to media ownership variables are very close to zero.

Keywords: Concentration, Media, News, Regulation, Television

Suggested Citation

Rennhoff, Adam D. and Wilbur, Kenneth C., Local Media Ownership and Viewpoint Diversity in Local Television News (August 26, 2011). Available at SSRN: https://ssrn.com/abstract=1917756 or http://dx.doi.org/10.2139/ssrn.1917756

Adam D. Rennhoff

Middle Tennessee State University ( email )

P.O. Box 27
MTSU
Murfreesboro, TN 37132
United States
615-898-2931 (Phone)

HOME PAGE: http://mtweb.mtsu.edu/rennhoff

Kenneth C. Wilbur (Contact Author)

University of California, San Diego (UCSD) - Rady School of Management ( email )

9500 Gilman Drive
Rady School of Management
La Jolla, CA 92093
United States

HOME PAGE: http://kennethcwilbur.com

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