Managerial Control of Business Press Coverage
33 Pages Posted: 28 Aug 2011 Last revised: 8 Oct 2012
Date Written: October 3, 2012
Abstract
The business press plays a significant role in distributing firm news to investors. We investigate the extent to which managers can influence their firm’s level of coverage in newswires and newspapers. We consider three choices under managerial control: press release timing, press wire service, and ease of firm access. We find evidence that issuing press releases during the day instead of the evening increases the probability of coverage in both newspapers and newswires. Nonetheless, the largest determinants of coverage are firm and news specific factors which lie outside managerial control. We also examine how media incentives affect coverage choices. We find that newspapers, but not newswires, are more likely to cover negative news which suggests that papers cover particular business events for reasons other than informativeness.
Suggested Citation: Suggested Citation
Do you want regular updates from SSRN on Twitter?
Recommended Papers
-
Giving Content to Investor Sentiment: The Role of Media in the Stock Market
-
More than Words: Quantifying Language to Measure Firms' Fundamentals
By Paul C. Tetlock, Maytal Saar-tsechansky, ...
-
Is All that Talk Just Noise? The Information Content of Internet Stock Message Boards
By Murray Z. Frank and Werner Antweiler
-
Media Coverage and the Cross-Section of Stock Returns
By Lily H. Fang and Joel Peress
-
When is a Liability not a Liability? Textual Analysis, Dictionaries, and 10-Ks
By Tim Loughran and Bill Mcdonald
-
Do Stock Market Investors Understand the Risk Sentiment of Corporate Annual Reports?
By Feng Li
-
Yahoo! For Amazon: Sentiment Parsing from Small Talk on the Web
By Sanjiv Ranjan Das and Mike Y. Chen
-
By Zhi Da, Joseph Engelberg, ...
-
By Joshua D. Coval and Tyler Shumway
-
The Impact of Credibility on the Pricing of Managerial Textual Content
By Elizabeth Demers and Clara Vega