Students’ Involvement in Live Business Projects – Challenges and Opportunities

Abstract

Live projects become popular as an effective educational approach as a means for creating a real life learning environment. Current paper focuses on tourism and hospitality students’ involvement in live business projects and presents the experience of International University College, Bulgaria, in the field. Seventy students from two programmes participated in the Trans Tour Net project and prepared package tours for promoting Dobrudzha region as a tourist destination. The paper discusses the students’ and lecturers’ perceptions of the live project participation.

Keywords: tourism/hospitality education, live projects, project management, Dobrudzha, Bulgaria