Executive Summary: Beating a Behemoth

2 Pages Posted: 29 Aug 2011

See all articles by Prokriti Mukherji

Prokriti Mukherji

Independent

Alina Sorescu

Texas A&M University - Department of Marketing

Jaideep Prabhu

University of Cambridge - Judge Business School; Imperial College Business School

Date Written: Autumn 2011

Abstract

Prokriti Mukherji, Alina Sorescu, Jaideep C Prabhu and Rajesh Chandy, ‘Behemoths at the gate: How incumbents take on acquisitive entrants (and why some do better than others)’, Journal of Marketing, September 2011.

Suggested Citation

Mukherji, Prokriti and Sorescu, Alina and Prabhu, Jaideep, Executive Summary: Beating a Behemoth (Autumn 2011). Business Strategy Review, Vol. 22, Issue 3, pp. 76-77, 2011. Available at SSRN: https://ssrn.com/abstract=1918623 or http://dx.doi.org/10.1111/j.1467-8616.2011.00781.x

Prokriti Mukherji (Contact Author)

Independent

No Address Available

Alina Sorescu

Texas A&M University - Department of Marketing ( email )

430 Wehner
College Station, TX 77843-4218
United States

Jaideep Prabhu

University of Cambridge - Judge Business School ( email )

Trumpington Street
Cambridge, CB2 1AG
United Kingdom

Imperial College Business School ( email )

South Kensington Campus
Exhibition Road
London SW7 2AZ, SW7 2AZ
United Kingdom
+44 20 7594 9109 (Phone)
+44 20 7823 7685 (Fax)

Register to save articles to
your library

Register

Paper statistics

Downloads
2
Abstract Views
274
PlumX Metrics